Mega sales like 11.11 and Black Friday bring record-breaking traffic—but also massive pressure on your operations. Orders flood in, inventory moves fast, and even small system errors can lead to overselling, delays, or customer complaints.
That’s why successful eCommerce brands prepare weeks in advance with a clear, data-driven sales day checklist.
This guide walks you through every step—from inventory planning to OMS setup—to help your team stay ready, fast, and efficient during the busiest shopping seasons.
Table of Contents
- Analyze Performance From Past Campaigns
- Forecast Demand and Secure Stock
- Prepare Multi-Warehouse Operations
- Automate Workflows With an OMS
- Test All Integrations and Channels
- Optimize Fulfillment and Logistics
- Monitor in Real Time During Campaigns
- Conclusion
1. Analyze Performance From Past Campaigns
Start by reviewing your last sales season:
- Which SKUs sold out fastest?
- Where did stock imbalances occur?
- What caused order delays or cancellations?
Use data from your Order Management System (OMS) or sales reports to identify bottlenecks and plan accordingly. A clear understanding of last year’s results will guide smarter decisions for 11.11 or Black Friday.
2. Forecast Demand and Secure Stock
Use sales history, marketing calendars, and ad spend projections to estimate product demand.
- Prioritize top-performing SKUs and ensure safety stock for 1.5–2x expected sales.
- Coordinate with suppliers early to avoid restock delays.
- Distribute inventory strategically across warehouses to reduce shipping time.
If you use multiple sales channels, your OMS can automatically track stock levels and forecast shortages before they happen.
3. Prepare Multi-Warehouse Operations
During peak campaigns, warehouse performance determines fulfillment success.
To ensure readiness:
- Sync inventory across all locations in real time.
- Automate stock transfers between warehouses.
- Set up smart order routing so orders are fulfilled from the nearest location.
Using an IMS like OctoPOS can help smaller teams centralize stock visibility, while a WMS integration is ideal for large-scale warehouse networks.
4. Automate Workflows With an OMS
Manual order processing cannot keep up with 10x traffic spikes. An Order Management System (OMS) automates tasks like:
- Importing and syncing orders from Shopee, Lazada, and TikTok Shop.
- Updating stock and delivery status instantly.
- Routing orders to the right warehouse automatically.
Automation ensures your operations scale without increasing manual work or errors.
5. Test All Integrations and Channels
Before the big day, run a complete system test.
- Check marketplace APIs: Ensure Shopee, TikTok Shop, and Lazada integrations are live.
- Verify payment and courier connections: Confirm that shipping partners receive data correctly.
- Simulate order flows: Place test orders to verify fulfillment and tracking updates.
This pre-check helps avoid last-minute surprises during peak hours.
6. Optimize Fulfillment and Logistics
Work closely with your logistics partners before the campaign:
- Confirm pickup schedules with delivery couriers.
- Pre-pack top SKUs to reduce handling time.
- Assign backup couriers in case of overload.
- Use OMS tracking dashboards for real-time shipment visibility.
Every minute saved in fulfillment can translate to higher customer satisfaction and fewer refund requests.
7. Monitor in Real Time During Campaigns
Once the campaign starts, your OMS becomes the control center.
- Track live order inflow and monitor fulfillment progress.
- Flag stockouts early to update listings or adjust promotions.
- Use analytics dashboards to identify sales spikes and shift resources quickly.
Real-time visibility allows you to react instantly instead of waiting until it’s too late.
A successful 11.11 or Black Friday campaign depends on preparation, automation, and real-time control.
By following this checklist—analyzing past performance, forecasting stock, optimizing warehouses, and leveraging an Order Management System (OMS)—you’ll be equipped to handle even the highest order volumes without disruption.
Opollo OMS helps eCommerce brands manage sales campaigns with ease through automation, real-time tracking, and multi-warehouse visibility.
Learn more at opollo.onpoint.vn.
