Introduction
Managing sales across multiple eCommerce platforms is one of the biggest operational challenges for growing brands. Shopee and TikTok Shop each have their own systems for orders, inventory, and promotions, which makes it difficult to keep data consistent.
That’s where an Order Management System (OMS) comes in.
Through direct API integrations, OMS platforms like Opollo connect seamlessly with Shopee and TikTok Shop to centralize all order, stock, and shipping information in one place.
In this blog, we’ll walk through how OMS integration works, what it automates, and why it’s essential for omnichannel operations in Southeast Asia.
Table of Contents
- Why Integration With Marketplaces Matters
- How OMS Connects to Shopee and TikTok Shop
- Key Automation Features of the Integration
- Benefits for Brands and Operations Teams
- Real-World Example: One Dashboard for Two Channels
- Conclusion
1. Why Integration With Marketplaces Matters
When brands sell on multiple platforms, every order needs to be tracked, fulfilled, and updated correctly. Without integration, teams often spend hours manually reconciling data between Shopee, TikTok Shop, and their own systems.
Common issues include:
- Inventory mismatches across channels
- Duplicate or missing orders
- Slow fulfillment and delayed updates
- Manual data exports and uploads
By integrating OMS directly with marketplace APIs, all this information flows automatically—saving time and reducing risk.
2. How OMS Connects to Shopee and TikTok Shop
The integration works through secure APIs that link Shopee and TikTok Shop’s seller centers to the OMS platform.
Once connected, OMS automatically:
- Imports orders from both platforms in real time.
- Syncs inventory across all connected channels and warehouses.
- Updates order statuses (packed, shipped, delivered) automatically.
- Pushes tracking information back to customers through the marketplace.
- Centralizes reports on sales, fulfillment rates, and returns.
This creates a two-way data flow that keeps every system aligned without manual input.
3. Key Automation Features of the Integration
Real-Time Inventory Sync
Stock levels update instantly on Shopee and TikTok Shop every time a sale is made, preventing overselling and cancellations.
Centralized Order Processing
Orders from both marketplaces appear in one OMS dashboard, allowing fulfillment teams to prioritize, pack, and ship efficiently.
Automatic Status Updates
OMS pushes order progress—such as “packed,” “ready to ship,” or “delivered”—back to Shopee and TikTok Shop automatically.
Integrated Shipping Partners
Through the OMS, brands can connect to preferred logistics providers and print shipping labels directly without logging in to multiple dashboards.
Unified Reporting
Sales performance, delivery times, and product trends across Shopee and TikTok Shop are displayed in one analytics view for faster insights.
4. Benefits for Brands and Operations Teams
| Benefit | Impact |
|---|---|
| Faster Order Processing | No manual entry or switching between seller dashboards. |
| Higher Order Accuracy | Inventory and order data update simultaneously across channels. |
| Simplified Logistics | Unified connection with couriers and warehouses. |
| Real-Time Visibility | Instant overview of sales and fulfillment status. |
| Customer Satisfaction | Faster delivery and accurate tracking improve trust. |
For teams managing thousands of orders per day, this integration removes the repetitive work that slows down fulfillment.
5. Real-World Example: One Dashboard for Two Channels
A beauty brand sells simultaneously on Shopee and TikTok Shop. During a 9.9 campaign, daily order volume spikes to 5,000.
Without OMS Integration:
- Orders must be exported and uploaded between platforms.
- Stock runs out on one marketplace but remains available on another.
- Customer updates are delayed, leading to cancellations.
With OMS Integration:
- Orders from both platforms appear instantly in one dashboard.
- Stock auto-syncs across Shopee, TikTok Shop, and the warehouse.
- Tracking numbers are updated automatically.
Result: faster operations, fewer errors, and better campaign performance.
Conclusion
As marketplace ecosystems like Shopee and TikTok Shop expand, integration through an Order Management System (OMS) is essential for maintaining control and efficiency.
OMS integration allows brands to automate their order flow, eliminate manual errors, and manage multiple platforms from a single source of truth.
For Southeast Asian retailers, Opollo OMS provides direct integration with major marketplaces, logistics partners, and inventory systems—helping brands handle high volumes effortlessly.
Explore more at opollo.onpoint.vn.
