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E-Commerce Trends to Watch After 11.11 in 2025

· By Opollo Team · 3 min read

Why 11.11 Matters More Than Ever

The 11.11 mega sale has always been the biggest shopping event in Southeast Asia, but 2025 shows a new shift. The latest industry reports indicate that consumer behavior, platform dynamics, and operational demands are changing much faster than brands expect.

These are the most important e-commerce trends emerging right after the 11.11 season, with sources cited directly in the content.

Table of Contents

    1. 11.11 Has Become a Full Shopping Season
    1. Promo Stacking Is Now Normal Consumer Behavior
    1. Social Commerce Acceleration
    1. Operations Now Matter More Than Discounts
    1. Scalability Becomes the Real Industry Test
  • How Opollo Supports These Trends
  • Sources

1. 11.11 Has Become a Full Shopping Season

According to Illuminate Asia’s 2025 Southeast Asia analysis, 11.11 is no longer a one-day peak but a month-long shopping festival that drives continuous spending instead of sudden spikes.
(Source: Illuminate Asia, “11.11 Isn’t Dying, It’s Becoming the Centerpiece of Southeast Asia’s Festival Economy”, 2025)

This shift means brands must prepare for:

  • Longer campaign windows
  • Multi-phase discount structures
  • Consistent operational readiness throughout the month

The pressure to maintain stability now spans weeks, not hours.

2. Promo Stacking Is Now Normal Shopper Behavior

DHL’s 2025 E-Commerce Trends Report (Consumer Edition) highlights that shoppers increasingly combine multiple incentives across apps:

  • Platform vouchers
  • Brand discounts
  • Livestream flash sale offers
  • Loyalty program perks

(Source: DHL Group, E-Commerce Trends Report 2025 – Consumer Edition)

This trend creates both opportunity and complexity. Brands must now manage price consistency, stock protection, and anti-overselling mechanisms more carefully than ever.

3. Social Commerce Continues to Accelerate

The rise of TikTok Shop and other social platforms is reshaping buying habits.

DHL’s Social Commerce Trends 2025 Report reports that:

  • 70 percent of global shoppers already purchase directly via social apps
  • More than 70 percent believe social commerce could become their primary shopping method by 2030

(Source: DHL, Social Commerce Trends 2025 Report)

This reinforces the need for:

  • Faster syncing between social channels and OMS
  • Livestream-ready inventory
  • Real-time updates during high-velocity sales

4. Operations Matter More Than Discounts

While promotions drive traffic, fulfilment and operational reliability drive conversion.

According to DHL’s E-Commerce Business Edition 2025:

  • 63 percent of e-commerce companies now sell on three or more platforms
  • 96 percent say logistics performance and fulfilment reliability have a major impact on conversion

(Source: DHL Group, E-Commerce Trends Report 2025 – Business Edition)

Brands that optimize operations win. Those that depend only on discounts fall behind.

5. Scalability Becomes the Real Test

Southeast Asia continues to experience double-digit growth in online spending according to regional 2025 digital economy outlook reports.
(Source: SEA Digital Economy Outlook 2025, multiple market intelligence sources)

This growth increases system pressure on:

  • Inventory accuracy
  • Marketplace syncing
  • Warehouse capacity
  • Order routing
  • API stability

Scalability is no longer optional.
It is a qualification for survival during mega campaigns.

How Opollo Helps Brands Win During and After 11.11

In 2025, Opollo powered more than 800,000 orders during 11.11 across:

  • Shopee
  • Lazada
  • TikTok Shop
  • Shopify
  • Meta

Opollo provides operational stability through:

  • Real-time inventory sync
  • Unified multi-channel order management
  • Intelligent warehouse routing
  • Zero-overselling protection
  • Seamless integrations with logistics and warehouse partners

11.11 is no longer just a sales event.
It is an operational stress test.
Opollo ensures brands stay stable from the first spike to the final delivery.

Learn more at opollo.onpoint.vn.

Sources

DHL Group. (2025a). 2025 e-commerce trends report: Shopper edition.
https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/2025-ecommerce-trends-report.html

DHL Group. (2025b). 2025 social commerce trends.
https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/2025-social-commerce-trends.html

DHL Group. (2025c). 2025 e-commerce trends report: Business edition.
https://group.dhl.com/content/dam/deutschepostdhl/en/media-center/media-relations/documents/2025/e-commerce-trends-report-2025-business-edition.pdf

Illuminate Asia. (2025). 11.11 isn’t dying, it’s becoming the centrepiece of Southeast Asia’s new festival economy.
https://www.illuminateasia.com/index.php/blog/articles/detail/1111-isnt-dying-its-becoming-the-centrepiece-of-southeast-asias-new-festival-economy

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Updated on Nov 17, 2025